Here's a look at Team Sprinkles and Team Swirls making their way onto the field to help kick off today's 2025 Pop-Tarts Bowl.

Dubbed the People's National Championship, the Pop-Tarts Bowl college football game has become a viral sensation thanks to ...

Why stick with one Pop-Tart when you can add two more flavors to the bowl game in 2024? The popular mascot of the Pop-Tarts Bowl will have WIld Berry, Hot Fudge and a mystery flavor involved in the ...

The 2025 Pop-Tarts Bowl between BYU and Georgia Tech on Saturday was 3.5 hours of must-watch football and mascot chaos.

MVP Bear Bachmeier ordered Team Sprinkles to be sacrificed after BYU's 25-21 come-from-behind victory over Georgia Tech.

In 2025, the Pop-Tarts edible mascot comes in teams of three and a fan vote will determine which team gets devoured at the ...

Georgia Tech or BYU? Team Sprinkles or Team Swirls? Kicking off on ABC at 3:30 pm ET, here's your viewing guide for Pop-Tarts ...

The Protein Slammin' Strawberry Pop-Tarts pastry had no interest in being cooked on Saturday and bailed out of the bowl game ...

The second annual Pop-Tarts Bowl was nothing short of a sweet treat. Amid the nail-biting matchup between Iowa State University and the University of Miami, which ended in a 42-41 victory for the ...

On Saturday, December 27, the Pop-Tarts Bowl went for gridiron glory, bringing its “crazy good” shenanigans to Camping World ...

You've already heard the news—Pop-Tarts has officially entered the freezer aisle. The beloved brand that had kids finally eating breakfast has reimagined its snacks as dessert, and we are here for it.