Here's a look at Team Sprinkles and Team Swirls making their way onto the field to help kick off today's 2025 Pop-Tarts Bowl.

Dubbed the People's National Championship, the Pop-Tarts Bowl college football game has become a viral sensation thanks to ...

The 2025 Pop-Tarts Bowl between BYU and Georgia Tech on Saturday was 3.5 hours of must-watch football and mascot chaos.

FX Networks and Hulu may have "The Bear," but Pop-Tarts Bowl 2025 has... The Tart. Spoiler? We dare you to get that song out of your ...

Why stick with one Pop-Tart when you can add two more flavors to the bowl game in 2024? The popular mascot of the Pop-Tarts Bowl will have WIld Berry, Hot Fudge and a mystery flavor involved in the ...

MVP Bear Bachmeier ordered Team Sprinkles to be sacrificed after BYU's 25-21 come-from-behind victory over Georgia Tech.

The Protein Slammin' Strawberry Pop-Tarts pastry had no interest in being cooked on Saturday and bailed out of the bowl game ...

The second annual Pop-Tarts Bowl was nothing short of a sweet treat. Amid the nail-biting matchup between Iowa State University and the University of Miami, which ended in a 42-41 victory for the ...

Pop-Tarts officially confirmed it's bringing back a beloved flavor of its pastry–but only for a limited time. On Wednesday, the Kellanova-owned brand announced the last contender in this year's ...