Soft plastic stick baits are among the most versatile and effective lures available. They can be rigged in various ways and fished within inches of the surface out to 20 feet or more. Popular ways to ...

The Starting Spot: -There were a lot of great products launched at ICAST 2025. Here’s a convenient list of the winners for every category. -Berkley has released several new soft plastic craw baits ...

It’s one of the most popular baits in the game—but does Berkley PowerBait actually live up to the hype? We hit the water to test it out in real fishing conditions. From scent to strikes, here’s what ...

There is the mythic adventure of trekking to a mountain river, a fly rod in hand for catching wild trout. It is all taking place, of course, in a poetic setting in which nature talks to you. Then ...