If it feels like every drink in the grocery aisle is promising to hydrate better than the last, you’re not wrong. Between electrolyte powders, seltzers with vitamins, and zero-sugar sports drinks, ...

Over 800 cases of Powerade variety packs sold in South Carolina and Florida have been recalled by The Coca-Cola Company, the FDA recently announced. These variety packs contain bottles of Powerade ...

NEW YORK -- Coca-Cola is dropping a controversial ingredient from its Powerade sports drink, after a similar move by PepsiCo's Gatorade last year. The ingredient, brominated vegetable oil, had been ...

Powerade has partnered with two up-and-coming international soccer stars-Lamine Yamal and Rodrygo Goes-as it aims to reach the next generation of athletes and fans with a mission to foster wellbeing ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Powerade today (Feb. 25) launches the latest extension ...

Ahead of the NCAA Tournament, the "official hydration partner of March Madness," Powerade has launched a new TV campaign featuring two of college basketball's brightest stars. The sports drink brand ...

Garrett Nussmeier and Carson Beck are both vying for an SEC, and national, championship, but this time, they're a part of the same team. The LSU and Georgia quarterbacks are a part of POWERADE's new ...

NEW YORK (Reuters) - The Coca-Cola Company said on Monday it will remove a controversial flavoring stabilizer from some of its drinks, following rival PepsiCo Inc's announcement earlier this year that ...

We’ve talked all season about how college football had entered its professional wrestling era. Well, following a win in the Union Home Mortgage Gasparilla Bowl, Georgia Tech head coach Brent Key ...