If it feels like every drink in the grocery aisle is promising to hydrate better than the last, you’re not wrong. Between electrolyte powders, seltzers with vitamins, and zero-sugar sports drinks, ...

Ja Morant's marketing profile continues to reach new heights. Powerade sports drink is relaunching its brand and making Morant its first athlete partnership in more than five years, with a historical ...

NEW YORK -- Coca-Cola is dropping a controversial ingredient from its Powerade sports drink, after a similar move by PepsiCo's Gatorade last year. The ingredient, brominated vegetable oil, had been ...

Gatorade has long been the leader among sports drinks, those brightly colored beverages designed to replenish the electrolytes lost when you sweat. Now, its rival Powerade is hoping that a revamped ...

The rumors are true! Powerade is getting a new subline. Months ago, whispers of what was to come from the Coca-Cola brand sports drink and electrolyte-enhanced beverage began circulating online. While ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Powerade today (Feb. 25) launches the latest extension ...

TIME: The company will no longer use brominated vegetable oil, which has been linked to a flame retardant, in its Powerade sports drink. TIME: The company will no longer use brominated vegetable oil, ...

Ah, Powerade. The off-brand Gatorade of McDonald’s soda fountain machines. The blue elixir that also comes in other flavors besides blue, which I don’t care to acknowledge. The sports Kool-Aid of our ...

Stay ahead with unbiased news, expert commentary, and in-depth features on global topics. As a trusted provider of data and insights, Just Drinks collaborates closely with industry leaders and ...

A controversial ingredient, brominated vegetable oil, is being removed from some Powerade sports drinks. (AP Photo/Jon Elswick, File) NEW YORK (AP) -- Coca-Cola is dropping a controversial ingredient ...

NEW YORK (AP) — Coca-Cola is dropping a controversial ingredient from its Powerade sports drink, after a similar move by PepsiCo’s Gatorade last year. The ingredient, brominated vegetable oil, had ...