In late 2017, I spoke with Dave Cherry (Executive Strategy Advisor with Cherry Advisory, LLC) and he shared the following breakdown of the key foundational elements of a single view of the customer: ...

As life in quarantine continues, both individuals and corporations have, notably, made adjustments. Though in planning, it is important to consider that business-as-usual may not be quite the same.

As a data scientist, I love the above quote by this icon of America’s favorite pastime. But obviously he never heard of Big Data analytics! In this first installment of the Big Data & Customer ...

In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

In-session marketing, a form of inbound marketing that attempts to analyze and influence web and app users’ purchasing decisions, is often challenging to implement. With so much competing for ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Predictions are artificial intelligence’s (AI) forte, you might say. Some ...

COLLEGE PARK, Md., July 30, 2025 /PRNewswire/ -- Marketing researchers at the University of Maryland's Robert H. Smith School of Business have produced an artificial intelligence-based model that they ...

Walmart’s top executives said Wednesday consumer behavior would be tougher to predict next year as financial strain pushes customers to be more cautious about spending their dollars. The retail ...

Data Khosrowshahi says the pace of change in technology, consumer behaviour, and global events has made long-term predictions ...

Industry experts predict limited freight growth in 2026 due to sluggish manufacturing and stable capacity, while emphasizing ...

In our last installment of the Big Data & Customer Intelligence series, we ended up with a discussion of customer segmentation by using predictive analytics to lay focus on the customer groups most ...