In late 2017, I spoke with Dave Cherry (Executive Strategy Advisor with Cherry Advisory, LLC) and he shared the following breakdown of the key foundational elements of a single view of the customer: ...
As life in quarantine continues, both individuals and corporations have, notably, made adjustments. Though in planning, it is important to consider that business-as-usual may not be quite the same.
As a data scientist, I love the above quote by this icon of America’s favorite pastime. But obviously he never heard of Big Data analytics! In this first installment of the Big Data & Customer ...
In-session marketing, a form of inbound marketing that attempts to analyze and influence web and app users’ purchasing decisions, is often challenging to implement. With so much competing for ...
Walmart’s top executives said Wednesday consumer behavior would be tougher to predict next year as financial strain pushes customers to be more cautious about spending their dollars. The retail ...
In this series called Member Showcase, we publish interviews with members of The Oracles. This interview is with Dr. Yaniv Altshuler, founder and CEO of Endor, which improves business decisions and ...
Customer behavior insights. Sentiment analysis improves customer satisfaction and allows businesses to act on customer feedback quickly. Weather and sentiment synergy. Combining weather data with ...
Industry experts predict limited freight growth in 2026 due to sluggish manufacturing and stable capacity, while emphasizing ...
Data Khosrowshahi says the pace of change in technology, consumer behaviour, and global events has made long-term predictions ...
Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...
In our last installment of the Big Data & Customer Intelligence series, we ended up with a discussion of customer segmentation by using predictive analytics to lay focus on the customer groups most ...
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