Data analysis forms the backbone of modern marketing ecosystems. Every marketing campaign that you run can be analyzed vis-a-vis user behavior, messaging, demographics and so on. While the jury is ...

NEW YORK, April 22, 2025 /PRNewswire/ -- Cadent (www.TheNewCadent.com), the predictive advertising company, today launched The Cadent Platform — a unified, enterprise-class advertising system that ...

Predictive marketing analytics - which utilizes historical data and advanced algorithms to predict future outcomes - has become an essential asset for modern marketers in an increasingly competitive ...

When applied respectfully with the customer in mind, predictive marketing paves the way for more meaningful one-to-one interactions. Traditionally, businesses relied on basic data points for ...

New Strategic Partnership Brings Profile Management and Predictive Scoring to Account-Based Marketing MOUNTAIN VIEW, Calif.–(BUSINESS WIRE)–April 15, 2016– Infer Inc., a leading predictive sales and ...

Taboola has introduced a new feature called Predictive Audiences, part of its performance marketing platform, Realize. This enhancement enables advertisers to identify high-converting customers, ...

Artificial intelligence, machine learning, deep learning, neural networks. These are all part of the digital advertiser’s lexicon now as the algorithms power so much of the tactical mechanics of our ...

Getting predictive audience technology right for your company and customers requires thoughtful planning to adhere to consumer privacy laws and expectations. Privacy ...

The rise in predictive marketing capabilities continued its upward climb this week, with many key players launching solutions and announcing partnerships to help marketing and sales gain ...

It is an agency?s dream: Build the campaign and they will come. Or rather, build a campaign that you already know will best suit and reach your highest converting audience, and they will come. And ...

Success in business is all about being proactive – being able to anticipate what will happen in the future, and then using this information to your advantage. And the key to doing this? Predictive AI.

Imagine being able to look into the future and see whether marketing campaigns are home runs or duds. You’d essentially have a crystal ball. Well, it isn't something out of a sci-fi movie. You simply ...