Pricing is a critical element of the marketing mix (which also includes product, place and promotion). Pricing strategies must be devised to represent the value of the product, the perceptions of ...

Opinions expressed by Entrepreneur contributors are their own. Pricing can be used as a marketing strategy. For software-as-a-service (SaaS)-based businesses, this is especially true. Pricing can ...

Explore SaaS pricing models to understand software as a service explained and learn how to choose the right subscription for ...

With tariffs on one hand and waning consumer sentiment on the other, beauty product prices are headed in every which way.

As price pressure increases, 68% of companies plan to raise prices to keep up with inflation. In light of this, with AI-based software, companies can dynamically optimize prices in real time and ...

Interior designers who are starting out have to compete with other more established designers, so launching such a business is difficult. Not only do you need the know-how and experience to prove your ...

Pricing is often one of the most complicated parts of building an agency. You want to set fees that your target clients are willing to pay, but you don’t want to undervalue your business to the point ...

Gregory Ciotti is the marketing director at Help Scout. This post originally appeared on the Help Scout blog. Utilizing smart pricing strategies when selling your wares—be they products, services or ...

Zilliant Survey Finds a Majority of Companies Still Rely on Manual Pricing Methods Despite High Stakes for Revenue and Growth Demands 84% report strong pricing power, yet most capture 50% or less of ...