Welcome to another edition of Yo, Gear Guy!, an interactive GOLF.com series in which our resident dimplehead (a.k.a., GOLF’s deputy editor of equipment, Mike Chwasky) fields your hard-hitting ...

Where exactly does Titleist’s AVX fall in the golf ball hierarchy? It’s a question golfers have continued to ask since the model was first introduced in 2018. It’s a premium offering with a urethane ...

WHAT YOU NEED TO KNOW: The new Titleist AVX, a three-piece multilayer urethane cover ball, continues to meet the specific demands of players looking for a softer-feeling, lower-flying and ...

Specs: AVX is a low-flying, low-spinning premium ball with soft feel and added greenside control; Tour Soft offers soft feel with faster core tech and reformulated cover for all-around performance Who ...

Alignment technology on golf balls has made huge advances in recent years and now Titleist have introduced Soft AIM 360 on two of their offerings, the AVX and Tour Soft. AIM stands for Alignment ...

What you need to know: Titleist is introducing a very limited run of its Pro V1 “left dot” model, a low-launching, low-spinning version of the Pro V1. The ball will be available in limited quantities ...

The pursuit of perfection is admirable but in the world of golf, it’s practically never achievable. Titleist’s aim in producing its Tour-level golf balls is to be all things to all players, regardless ...

Gear: Titleist AVX AIM 360, Titleist Tour Soft AIM 360 Price: $50 (AVX AIM 360), $40 (Tour Soft AIM 360) Specs: AVX is a low-flying, low-spinning premium ball with soft feel and added greenside ...