Using process theory, a type of scientific observation, individuals measure how events in a specific process lead to an outcome. According to this theory, when a company wants to reproduce an outcome, ...

Businesses with unmotivated employees often face low productivity and high turnover rates. Multiple theories help explain how workers are motivated and provide suggestions for how to increase ...

Motivation is the drive or reason to do something. There are two primary types of motivation. Intrinsic motivation Intrinsic motivation comes from your internal desires and the actions you take are ...

Abraham Maslow built a pyramid of a different sort, and it has come to play a role in employee motivation, but some say that’s a mistake. In 1943 Maslow published his famous theory on the “Hierarchy ...

Considerable research suggests that advertising executional cues can influence communication effectiveness. Related research indicates that communication effectiveness is in part driven by consumers' ...