Viasat (NasdaqGS:VSAT) has partnered with Magnite to introduce programmatic advertising across in-flight Wi-Fi and ...

A study from the World Federation of Advertisers (WFA) — a trade body that represents brands such as P&G, L'Oréal, and Emirates — found that nearly 90% of the advertisers it polled are reviewing their ...

Sincera’s focus on objective insights could help clients get smarter with their ad spend amid the rise of channels like retail media networks and connected TV. Snapping up Sincera could advance The ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

If AI-powered sales agents are the future, then more agents should mean more revenue. But isn’t this the same logic that ...

Programmatic advertising tends to be associated with the advertisements we see on our smartphones, laptops and smart TVs. However, this technology also allows marketers to reach their audiences via ...

Programmatic ad buying is picking up traction in connected TV land. Next up: movie theaters. On Monday, in-cinema advertising company National CineMedia (NCM) announced plans to sell movie screen ...

Magnite, Inc. MGNI on Wednesday announced a partnership with Viasat Inc VSAT to integrate programmatic advertising into ...

WunderKIND Ads says programmatic CTV Pause Ads delivered nearly 2X higher attention than traditional CTV spots across 13 ...

Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...

Talk to some of the big ad-tech firms and they’ll often tout their focus on ensuring ad inventory is brand-safe. They’ll note how their content teams remove any websites that serve risky content from ...

AdCP’s creation is a testament to the fundamental changes AI is driving across all sectors of the advertising industry. While many investments in AI have been in data analysis and campaign ...