Integral Ad Science UK managing director Niall Hogan asks, can programmatic and high media quality coexist? It has been suggested that programmatic media is the fastest growing phenomenon in the ...

Val Morgan has appointed Sabarish Chirakkal group director of programmatic, bringing a unified approach to its strategy, ...

New research from U.K. research firm MTM and commissioned by Ooyala shows that programmatic trading is poised to become ubiquitous for premium video across Western Europe and the U.S. The research -- ...

Programmatic is a solution to an old problem: the inefficiencies of manual buying and selling. These old inefficiencies block advertisers from attaining the mystical goal of actually getting the right ...

LOS ANGELES--(BUSINESS WIRE)--Rubicon Project (NYSE: RUBI), which operates one of the largest advertising marketplaces in the world, was recognized this week for its exceptional technology and ...

There are four key areas of focus for publishers eager to make the most of the $9bn a year programmatic media buying space, but few are currently doing so with great success, according to a report ...

65% of all money spent on advertising in digital media in 2019 will be traded programmatically, according to Zenith's Programmatic Marketing Forecasts, published today. Advertisers will spend US$84bn ...

It’s clear programmatic advertising is on the rise; however, there’s still progress to be made. I rfon Watkins, CEO of Coull, offers four tips to help you get your head round this form of advertising ...

Val Morgan has promoted Sabarish Chirakkal from the role of programmatic director to group director – programmatic. Chirakkal first joined VMO as programmatic director in July 2022 and has driven ...