In adland, it's been stated so often it's now a truism: America loves Flo, the Progressive insurance pitchwoman played by comedian Stephanie Courtney, and a huge portion of the company's brand equity ...

Progressive (PGR) did one of the dumbest things possible in December by creating a friend for Flo, its perky insurance pitchwoman: "The Messenger" is a road warrior-type who enthuses about insurance ...

Exuding her famous friendly Flo-ness, she greets you with a wink in her words and a plan for your auto coverage. “Welcome friend! You’re looking positively radiant today,” she says, before sharing a ...