Joe Jonas took a break from the pop star lifestyle to try on a new career for Halloween: insurance salesperson. The 33-year-old singer dressed up as the iconic Flo, the fictional Progressive Insurance ...

Flo’s got you covered. Milana Vayntrub, the actress who portrays AT&T’s spokesperson Lily Adams, revealed Stephanie Courtney, who famously plays Progressive’s Flo, helped Vayntrub navigate the online ...

For years, Stephanie Courtney has been Flo from Progressive, the company’s spokesperson, and most recognizable employee. Along with her celebrity mascot competitors, — Geico’s Gecko, Allstate’s Mayhem ...

Jeff Charney would hold the main character of his company's car-insurance advertising up against any of the main foes in his industry. When it comes to recognition, awareness and effectiveness, "Flo," ...

Flo from Progressive is known for her bright red lipstick and perky personality, but who is the actress who plays her in real life? And what does she look like without that signature makeup? More Than ...

It all started with five unscripted words. Back in 2007, Progressive Insurance’s brand recognition was somewhere between zero and being mistaken for Progresso soup. The company needed an identity and, ...

Any cowboy who gets on a bull is taking a risk. So, it’s a nice melding of messages for PBR, the world’s leading bull riding ...

I’m really not annoying. Really. Let me talk you through the logic. there is no brand spokesperson more grating than Flo, the cherry-lipped sing-songy character who Progressive has been using for a ...

Consumers continue to love Flo (she’s not the maid!) because Progressive knows how to mix it up with other characters, according to CMO Jeff Charney. The insurance company is introducing “Motaur,” who ...

Charney is responsible for spearheading the marketing campaigns featuring such characters as the parent-life coach, "Dr. Rick"; the half-man, half-motorcycle, "Motaur"; and the stadium dwelling Baker ...