AI in trade promotion management (TPM) isn’t just a futuristic concept; it’s a present-day reality offering tangible benefits. In 2024, AI-driven TPM will redefine how consumer products companies plan ...

Few would dispute that promotion in the technology sector is a formidable challenge. Yet, with the right mindset and a relentless commitment to your brand, even the most competitive markets can be ...

As promotional products evolve into long-term brand assets, new trends are shaping merchandise decisions for brands in ...

Forbes contributors publish independent expert analyses and insights. Sho Dewan is a career expert who covers work, top jobs, and business. Do you feel like you’ve been consistently doing your job ...

Blue Apron has shifted its new customer promotion once again to $20 off on each of the first three boxes. While it's clear that the new promo strategy is designed to drive repeat orders, the total $60 ...

Coupons can feel like magic until you realize a discount store already beats your“after-coupon” price. The fix is simple: start with the lowest shelf price, then use coupons only when they lower it ...

Maybe you didn’t know this, but the first flip-flop sandals appeared in ancient Egyptian hieroglyphics. In the 1930s, flip-flops became popular in New Zealand, China and Japan. Flip-flops are called ...