Achieving a marketing objective requires a variety of integrated strategies, and promotional activity plays a vital part in that mix. Promotion is one of the so-called four P's of marketing, the ...

Qualitative marketing differs from quantitative marketing by addressing promotional advantages you can't use numbers to describe. Small businesses typically have limited resources, so qualitative ...

Liabilities for promotional activities arise both before and after product marketing Pre-market promotional statements can be used as evidence of the sponsor’s intent Promotional activities should be ...