Do nice guys finish last, or first? What about nice women? We continue to debate the relational value of kind, compassionate behavior. But one aspect of being “nice” that has been linked with romantic ...

Guilt can do more than help prevent hurtful behaviors. It can deepen empathy and inspire prosocial action, even when you ...

Workplaces typically are environments that value traits like individual drive, effort, and innovation, which are recognized and rewarded through promotions, pay, and bonuses. In many jobs, there’s ...

People’s willingness to do volunteer work or give to charity differs greatly. Besides financial and social incentives, individual differences in people’s personality can explain why some of us are ...

Researchers from University of Kentucky, Arizona State University, and Pennsylvania University published a new Journal of Marketing article that explores scenarios where people take on an ambassador ...

Testosterone can foster friendly, prosocial behavior in males, a new animal study finds. The work also revealed how testosterone influences the neural activity of oxytocin cells -- the so-called 'love ...

Scientists investigated how social relationship strength and oxytocin receptor expression could underlie individual differences in helping behaviors. To undertake these experiments, the researchers ...