Researchers from University of Kentucky, Arizona State University, and Pennsylvania University published a new Journal of Marketing article that explores scenarios where people take on an ambassador ...

Scientists exploring new ways to address psychopathic traits have found that gentle electrical or magnetic stimulation of the ...

Prosocial behaviors are voluntary actions intended to help others. Children display prosocial behavior when they share toys, comfort someone who is sad, or work together to complete a task. Share on ...

On a crowded Milan subway, a man in a Batman suit quietly stepped into a carriage and, according to new behavioral research, something unusual happened: commuters suddenly became more considerate.

Collective pro-social behavior can be induced by the right messaging. Source: jasperai/OpenAI When confronted with frequent news of inhumane behavior, people often want to create change for the better ...