To make as many sales as possible, you want your business to build brand awareness that causes customers to want your products, and then you make those products as widely available as possible. The ...

Given the instability in the current business environment, branding, content marketing, and thought leadership have never been so important. COVID-19 has already had a dramatic impact on consumer ...

“Push” vs. “pull” is an important marketing concept, especially in hard goods like consumer electronics. Briefly stated, a “pull” strategy is one where the brand’s appeal is built and strengthened to ...

Promotion is an important part of any marketing strategy. You can have the best product or service out there, but unless you promote it successfully, no one will know about it. There are three basic ...

Marketing is most effective when creativity is paired with a data-driven strategy. Reaching the right customers — and generating consistent revenue — requires understanding how people actually ...

Innovation is all about value, and both internal communications and external marketing have a critical role to play in determining whether an invention has any chance of becoming an innovation. When ...