Ranging from soft lavenders to bold violets, purple blush is making waves on social media platforms like Reddit, TikTok and Instagram and among makeup artists. Breaking away from your typical ...

Purple is the new black in the world of cosmetics. It's also the new red. How can that be? Purple is the rare color that works on eyes and lips, according to makeup artist Nick Barose. As eye makeup, ...

Call it the Jenna Ortega effect — vampy makeup is officially having a moment. After years of laminated brows, glazed skin, and pink blush ruling the algorithms, the beauty mood has taken a turn ...

A few factors play into creating a TikTok-famous beauty product. The results need to be wow-worthy, the application process needs to look simple-yet-enticing, and it needs to perform better than other ...

In her in-depth video tutorial, Hughes points out the “white halo” her “double lip line” naturally creates around her mouth, ...

Pool lips, aka blue, shimmery lip glosses, are trending this summer. The trend is yet another way Y2K beauty is still inspiring our makeup. You can shop blue lip glosses from brands like Glossier, ...