Uniqode reports that dynamic QR codes can reduce costs by cutting reprints, limiting inventory write-offs, and lowering regulatory risks, appealing to CFOs.

QR might stand for quit resistance.

Among the many changes brought about by the pandemic is the widespread use of QR codes, graphical representations of digital data that can be printed and later scanned by a smartphone or other device.

Uniqode reports many marketers excel in QR Code engagement but struggle to connect scans to revenue, highlighting the need for better metrics and cross-functional alignment.