Without an easy interface for clicking through to purchase, audio and video ads have, until recently, been best suited to upper-funnel brand-awareness campaigns rather than direct response. But now, ...

Lucknow: In a major step to enhance tourist experience and promote cultural heritage, the Yogi govt is set to launch QR code-based audio tour portals and content at 100 key tourist destinations across ...

Let's begin this look at museums in the 21st century by beaming back... to 20th century Amsterdam. In 1952, Stedelijk Museum curator and Director Willem Sandberg introduced the first portable gallery ...

The Nature Conservancy (TNC) in Pennsylvania is launching a new birding trail, the Long Pond Barrens Birding Trail, within its Long Pond Preserve complex in Monroe County. Debuting on June 7, which is ...

A startup called Lisnr wants to replace NFC and QR codes with a new technology that sends data over audio — a communication protocol it’s calling Smart Tone. The technology it’s invented can be used ...

What is a QR Code? A quick-response code (QR code) is a type of barcode that contains data for a locator, an identifier, and web tracking. QR codes have been around for a long time. They were first ...

Uttar Pradesh Tourism Department is launching a QR Code-based Audio Tour Portal to improve visitor experiences at over 100 key sites. The initiative aims to make heritage accessible to both domestic ...