How does readability affect page rank? We take a look at the Flesch Reading Ease Test, plus investigate readability for search engines vs real visitors. I first came across the Flesch Reading Ease ...

As a professional writer, my software needs are simple. Give me a text editor -- preferrably Bluefish, but vim or OpenOffice.org Writer will do -- and I have all I need. However, judging by the number ...

Creating high-quality content is more important than it's ever been, thanks in part to the recent infamous algorithm updates by Google. Now, when creating a blog post, article, or any other written ...

As an email marketer, you test subject lines and calls to action for optimal performance, but are you submitting your copy to the ultimate test? If you're not testing your copy for readability, you ...