The fusion of OTT (over-the-top) video streaming and programmatic advertising is revolutionising how iGaming operators engage ...

Google Ads will adopt real-time bidding auctions for apps and will stop responding to multiple calls beginning October 31, 2023. Google Ads will no longer handle multiple requests for the same ...

Amazon continues to work to dominate the world of new-tech advertising. The company’s Amazon Web Services will launch a real-time bidding service for ad buyers and sellers called AWS RTB Fabric, with ...

A major change this year in how online advertisements are sold has been embraced by hackers, who are using advanced ad-targeting capabilities to precisely deliver malware. Security vendor Invincea ...

Mobiquity Technologies announces the integration of AI-driven ad targeting technology into its ATOS 2.0 solution, resulting in more precise ad placements and improved campaign performance for ...

Automated bidding in Google Ads promises to simplify campaign management and boost results – but it’s not foolproof. With the ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The pay-per-call industry has experienced notable transformations in recent years thanks to ...

A federal judge on Thursday declined to grant class-action status to six Google account holders who brought privacy related claims against the company stemming from its real-time bidding system. But ...

Google Ads will stop responding to multicall requests within hybrid setups from January 2024. The announcement comes as the platform continues its gradual transition from waterfall to real-time ...

To enhance media buying efficiency, Google Ads plans to adopt real-time bidding auctions for apps, ceasing to respond to multiple calls in mediation starting October 31, 2023. Google Ads will no ...