When you’re constructing a retail marketing strategy, it can be helpful to use a popular marketing mix known as the four P’s ...

Retail marketing giant Kroger and its 84.51° unit have been pioneers in the burgeoning marketplace of data-driven retail media, and now they are combining it with the Kroger’s massive loyalty ...

As retail faces unprecedented challenges, from rising acquisition costs to ever-changing consumer expectations, the old ways of building customer loyalty are falling short. Generic discounts, blanket ...

When customers are referred, their average order value (AOV) can be significantly higher than a non-referred customer. Word of Mouth (WOM) recommendations result in 3 to 5 times higher conversions ...

Dunlop Sports Americas (DSA) is excited to announce the hiring of Kyle Freeman as its new Retail Brand Marketing Director, a ...

Data-driven marketing is more accessible today than ever. A marketer or retail business owner can research and find proven marketing ideas almost guaranteed to generate sales and promote you. However, ...