Feeling drained by endless scrolling and quick hits of pleasure? Here's how to reset your brain's reward system with a lesson ...

Discover the psychology behind free sign-up rewards and why early offers trigger excitement, trust, and engagement through smart, reward-based marketing tactics.

A research team from the University of Cologne conducted one of the most comprehensive studies on dopamine and decision-making in humans so far, providing evidence for effects of the former on the ...

Relief from stress is a powerful natural reward. You are likely to repeat what brings relief or pleasure. However, immediate relief can have a paradoxical effect when it reinforces procrastination.

Games use random rewards to keep players interested and excited. Getting a prize at unexpected times, like from loot boxes or daily login bonuses, often makes people want to keep playing. Game ...