Travelers on Interstate 40 will soon have no doubt they’re driving through the heart of Route 66 country. Community leaders, business owners and state officials gathered Thursday, Aug. 21, outside the ...

The Texas Route 66 Festival returns June 5-14, celebrating classic cars, Western heritage and small-town charm along the iconic highway with 10 days of events across Amarillo and neighboring historic ...

Located in the Texas Panhandle on the historic Route 66, Amarillo, whose name means yellow in Spanish, is often called the "Yellow Rose of Texas, " a nod to both its name and its vibrant culture. The ...

Route 66 turns 100 years old in 2026 presenting the country an opportunity to authentically rewrite the narrative of the Mother Road, so-named by John Steinbeck in his 1939 novel, “The Grapes of Wrath ...

The 2025 Texas Route 66 Festival closed out its 10-day celebration Saturday, June 14 with a lively finale packed with live performances, local vendors, classic cars, and a tribute to the highway’s ...

The City of Amarillo Business Improvement Grant program (BIG) returns Monday, Nov. 3 with a larger footprint that includes a ...

Later that night, the pub crawl runs from 9 p.m. to 2 a.m. with drink specials at participating locations. Punch card holders ...

This is for Joe.” To Jake Swanson, Joe Daming was like a second father. In February of 2024, Daming expressed to Jake that his dream was for Swanson to one day take his team to the national level. One ...

A new project focused on historic Route 66 is here ahead of the centennial celebration next year. You can now take a virtual tour of the mother road from Chicago to LA ...