The evolution of People Also Ask (PAA) on Google results over the last few years is well documented. They are generally viewed as an opportunity in SEO and often seen as an underexploited opportunity.

In the last week, one of my clients noticed they were losing traffic for some key queries without losing their organic positions on both reviews and guides. Once we dove into the search engine results ...

2023 has been one of the most volatile years for SEO so far. Search engine results page (SERP) layout changes and algorithm updates ruffled many rank feathers. Not to mention the launch of SGE and the ...

SERP analysis coupled with your keyword research is a staple of any modern SEO campaign. Analyzing search intent is already a process within this. But when it comes to SERP analysis, all too often I ...