Building on Salesforce means understanding how it all fits together. It’s not just about clicking buttons; there’s ...

Salesforce's AI push could transform the CRM industry.

The ultimate goal of pulling customer data together into a customer data platform (CDP) is building more meaningful customer experiences in real time. Up until now, that’s been more aspirational than ...

(Reuters) -Salesforce expanded partnerships with OpenAI and Anthropic to integrate their frontier AI models into its Agentforce 360 platform, aiming to deliver enterprise-grade AI tools to a wider ...

New Einstein 1 Data Cloud is now natively integrated with the Einstein 1 Platform, so customers can connect any data to create a unified profile of their customer, and infuse AI, automation, and ...

CRM giant Salesforce took some big steps towards opening up its proprietary platform in announcements at last month's Dreamforce conference. Perhaps the most significant is the donation of its ...