Every homeowner wants to own the best flat with the most spacious outlay and a premium feel. Keeping this in mind, the builders create a sample flat for activating the emotional cells of buyers’ minds ...

Creating sample flats to lure customers both in the mid-and high-end segment has been one of the age-old marketing strategies by developers. However, with increasing competition and piling inventories ...

These flats are a part of the marketing strategy of builders and have very little resemblance to what you will eventually get You cannot blame potential buyers for getting carried away by the looks of ...

The so-called sample flat has come of age as the coronavirus pandemic, which forced people to spend most of the last year indoors, changes the way people shop for homes, Before the virus struck, ...

Numan Githum, 34, a US-based software developer, decided to give his parents a new flat for their 40th wedding anniversary. SIDDHANT JUMDE/HT On his subsequent visit to India, in 2011, he began ...