“Good enough” decisions reduce mental overload. Satisficing helps stop overthinking by shifting the focus from finding the ...

The other day, my husband gifted me the luxury of a free Sunday morning, when he volunteered to take our daughter for a swim. I was delighted by the prospect of some quality me-time and decided to ...

BUFFALO, N.Y. – A popular streaming service boasts a film inventory approaching 4,000 titles. When it’s time to pick a movie, are you more likely to quickly make a decision or meticulously sift ...

One of the universal intricacies of modern living is more choices than ever before. At virtually every turn we’re faced with a wealth of options that would have made our ancestors’ heads spin. For ...

Elementary economics tells us that a good decision is to maximize utility. Utility refers to how desirable a task or choice is for an individual. Maximizers are people who strive to get the very best ...

Decision theory provides a structured framework for analysing how individuals and institutions make choices amidst uncertainty. It combines the rigour of mathematical models—such as expected utility ...

Forbes contributors publish independent expert analyses and insights. I write about the decision intelligence revolution. Aug 20, 2024, 10:26am EDT New research finds that over half of companies ...