“What’s in a name?” Shakespeare once famously mused. Clearly, The Bard crafted that quotable query before Harley-Davidson's time. Over the years, those five syllables have grown into a loaded term, ...

Serial 1, the electric bicycle brand spun off from Harley-Davidson’s own internal e-bike development, has just unveiled its new SWITCH/MTN electric mountain bike. The announcement comes just a few ...

Serial 1, Harley-Davidson's standalone independent electric bicycle company, has been operating for over two years now. For their elegant appearance and high-quality construction, the first generation ...

Serial 1, the in-house electric bicycle company originally started by motorcycle maker Harley-Davidson in 2020, has been purchased by Florida-based mobility specialist LEV Manufacturing.

Following hot on the heels of the limited-run BASH/MTN ebike, Harley-Davidson spin-out Serial 1 has now added a brand new electric mountain bike to its main line up. The SWITCH/MTN eMTB has familiar ...

Harley-Davidson built a gorgeous tribute to its oldest known motorcycle to celebrate the launch of its ebike wing, Serial 1, back in October 2020. This subsequently enjoyed a very limited production ...

When Harley-Davidson spun off its electric bicycle division into Serial 1 and then released several models of urban e-bikes bearing the “/CTY” suffix, the company was dropping a fairly heavy hint that ...