Setting marketing objectives is a crucial step in any successful marketing strategy. These objectives serve as a roadmap for your marketing efforts, providing direction and focus for your team.

Advertising is often incorrectly equated with marketing, but they are two separate functions. Company marketing objectives, strategies, and plans influence the objectives, strategies and tactics that ...

Affiliate marketers provide high-traffic advertising space on the Web to a range of organizations. It has risen in popularity along with advances in Web technologies, as marketers are able to attract ...

Most Marketing Managers recognise this situation: “We need 10% response rate from this campaign or it doesn’t work for us.” The request – from the Marketing Head, Sales Director, or other budget ...

More and more, marketers are being tasked with delivering not just activities but measurable results. But how can you put a target on something that isn’t always definable? If marketing’s role is to ...

Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...

The last article I wrote got quite a few of you entrepreneurs out there buzzing. I received a slew of emails! (Thanks!) Of those emails, there were two questions that were the most asked: (1) “I ...

If all it took was a good idea, more than 90% of small businesses wouldn't fail in the first five years. The reality is that business success requires careful planning. Many entrepreneurs with great ...