Have you ever sent a tracking code to a development team, only to wait weeks for it to be installed? When managing any PPC campaign, you must have proper conversion data flowing into ad platforms in ...

As the world’s largest social network, Facebook can be a great way for marketers to reach their target audiences through ads. With approximately 2.70 billion monthly active users, this is a digital ...

“PayPal Ads Manager is a dual-sided product. It allows [small and medium-size businesses] to create a new revenue stream by ...

PayPal ($PYPL) stock climbed 5% on Tuesday after the company disclosed plans to step into the advertising market with a new ...

New platform gives brands and agencies direct access to premium live sports and family-safe audiences. DALLAS, TX / ACCESS ...

Google Ads introduced new form tracking in Tag Manager that enables codeless event creation for lead form submissions. Advertisers can now set up conversion tracking via a user-friendly interface, ...

PayPal Holdings Inc. (NASDAQ:PYPL) is one of the most promising stocks under $100. On October 7, PayPal unveiled PayPal Ads Manager. The new platform will allow the tens of millions of small ...

Snap Inc. wants the ad dollars of smaller businesses, not just giant brands. So today it’s launching its new self-serve ad manager for buying video Snap Ads. There’s also the new Snapchat Mobile ...

The company pitched the tool as a way for “tens of millions” of SMBs to tap high-margin retail-media revenues that were ...