The first time I fell in love with makeup was when I got a chance to play with eye shadow. Whether I was learning how to craft a cut crease from a budding beauty YouTuber in the mid-2010s or swiping ...

This story first appeared on Wednesday, January 15, 2025, in The Strategist Beauty Brief, a weekly newsletter in which our beauty writers share their must-tries, can-skips, and can’t-live-withouts.

When it comes to applying makeup, not only do I rarely have time to do a thorough job, but I also just don't have the skills. Despite watching my fair share of YouTube tutorials, I will never be able ...

Kylie Jenner posted a makeup tutorial featuring her daughter, Stormi, 7, on TikTok on Sunday, Sept. 14, referring to her by ...

Halloween is just around the corner, which means it's time to start brainstorming on everything from decor to food to the most important part of the holiday: costumes. When it comes to our favorite ...