Buying shoes is often shown on TV and movies as a very addicting and enjoyable activity. Reality is that picking the right size, especially for someone else, can be a stressful ordeal. Shoe sizes and ...

Do you know your own shoe size? You might think you do, but there's a good chance you're walking around in shoes that aren't actually a perfect fit. Nike thinks it can change that with a new addition ...

Nike today announced a new feature coming to its iOS app this summer, called "Nike Fit." Using augmented reality, you'll be able to scan your feet directly within the Nike mobile app to find the right ...

Nike says three out of every five people are wearing shoes that are the wrong size. So the sneaker company is launching an app to measure customers’ feet before they order. It’ll be available on ...

Technological innovations have aided professional sports performance in myriad ways, but one area that is, perhaps, less publicized is technology’s impact on the sports equipment used in competition ...

One of the world’s biggest companies is trying to shake up a business dominated for decades by a Central New York firm. Nike is rolling out an app, Nike Fit, that will allow customers shopping online ...

You wait ages for foot-scanning startups to help with the tricky fit issue that troubles online shoe shopping and then two come along at once: Launching today in time for Black Friday sprees is Xesto ...

BENTONVILLE, Ark. — Do you or anyone you know struggle to find the right fit for shoes with two different size feet? Well according to Antonia Saint New York, roughly 60% of adults have one foot ...

The future is female — unless you happen to be Nike, that is. The shoe, announced Jan. 15 and available for purchase starting Feb. 17, offers everything you never needed in a pair of kicks. According ...