Today in a post on X, Tim Cook shared a new music video from OK Go that puts the iPhone to use in fun and unique ways. OK Go’s music video highlights iPhone in fun ways OK Go’s new music video is for ...

Great looking shot on iPhone videos are a dime a dozen nowadays, but I guarantee you’ve never seen anything like this one. The creative team behind Vallee Duhamel pushed the iPhone XS Max camera to ...

A new "Shot on iPhone" video has been released by Apple, one showing highlights from Usher's Apple Music Halftime Show from Super Bowl LVIII. Lasting over 10 minutes, the video released on Apple's ...

Sept. 13 (UPI) --The Weeknd dropped the official music video for "Dancing in the Flames," which will appear on the upcoming Hurry Up Tomorrow. The video shows Abel Tesfaye (The Weeknd) driving in a ...

Japanese band Kroi's latest music video for the "Method" single was recorded using 40 iPhone 16 Pro models, according to Apple. The iPhones were used to capture video from every angle simultaneously, ...

Following today's "Wonderlust" Apple event, singer-songwriter Olivia Rodrigo released the first music video shot on Apple's all-new iPhone 15 Pro. The video is for Rodrigo's song "get him back!", from ...

As part of its iconic "Shot on iPhone" campaign, Apple has released yet another short film, called "Big Man," featuring UK rapper Michael "Stormzy" Omari. The short film, which debuted on Wednesday, ...

iPhone cameras have evolved so much that it’s not unusual to see directors using them to shoot music videos and even independent films. This time, none other than well-known film director Steven ...

K-pop girl group NewJeans has dropped off the official video for “ETA,” off their all-new EP, Get Up. The visual, which was shot entirely on an iPhone 14 Pro in collaboration with Apple, sees NewJeans ...

In the ever-evolving world of filmmaking, the tools we use to tell stories are shifting and increasingly, they’re fitting into our pockets. Apple’s latest short film, Big Man, was shot entirely on the ...

A picture is worth a thousand words, according to a saying that has its roots in the advertising world of the 1920s. So what if a piece of original art gets layered on top of that image-does it then ...