If you're looking for new ways to make your advertising and social media copy pop, you might want to try a writing device called the metaphor. Metaphors have been used for decades by marketers to ...

In the world of professional communication, effective use of figurative language can make your emails, presentations, and conversations more engaging and memorable. But how do you incorporate ...

Jan. 14-20 is Idiom Week, and today we thought we’d have a heart-to-heart about some strange phrases we use. Idioms, metaphors and similes are all types of figurative language. According to ...