Calling all Dead Heads who also happen to be anglers and boaters. Simms Fishing just launched a limited release of gear and apparel related to the iconic band. According to the folks at Simms, it’s a ...

Tarlecki most recently served as chief integration officer at Simms, where he led the brand's integration into Vista Outdoor (VSTO) and helped the team deliver 25 percent year-over-year growth in the ...

Acquisition Strengthens Vista Outdoor with Twelfth Power Brand, Adds Approximately $110 Million in Net Sales The world's best anglers wear Simms as they have developed the largest guide and ambassador ...