Many families who prioritize their skincare routines use hyaluronic acid as a staple in their homes. Is this ingredient safe ...

Kids have a growing skin care obsession perpetuated by fresh-faced underage influencers hawking elaborate, expensive routines. Girls as young as 7 follow routines that do more harm than good, ...

Shay Mitchell and Esther Song just launched a new skin care line for kids, sparking conversations about the necessity of the products for children. The duo launched their new brand, Rini, which means ...

As children and tweens grow increasingly curious about skincare, experts say, less is really is more. Understand how parents ...

My 11-year-old daughter is not on social media. She doesn’t even own a smartphone, and she has limits on screen time. But somehow, she still knows about the latest viral cosmetic trends on TikTok.

As puberty starts earlier, glossy marketing targeting the 12-and-under set has driven tweens’ annual spending on skincare and beauty to $4.7 billion. For families deciphering what’s necessary and what ...

Viral skincare routines for young girls on TikTok may be more harmful than they appear, according to a new study from Northwestern Medicine, carrying a high risk of skin irritation, and often lacking ...

Nearly two years after “Sephora tweens” made headlines, some companies are eyeing an even younger demographic. By Callie Holtermann Brittany Ouyang does not do much to perfect her 3-year-old ...