And, now, Smirnoff Ice is somehow back in the news, with a totally new way to ice your friends: The stuff comes in aluminum cans. Anyone who remembers icing will also remember that, despite the ...

You might want to think twice before you open that Pringles can. Or slip on those shoes. Or go to move that sweater off that chair. You sure you want to? I mean, go ahead, just be cautious. You never ...

Are you familiar with this Bros Icing Bros frenzy? It’s a fad, game, and form of “fun” urban terrorism that involves you, every “bro” you know, and The Most Disgusting Malt Liquor Beverage on Earth, ...

Bros of the world, unite! The recent “icing” craze, a drinking game centered on the barely drinkable malt beverage Smirnoff Ice, might seem like the Holy Grail of Internet marketing. After all, the ...

So, there's this new drinking game, which I am hipping you all to because I'm cool like that, called "Icing." When I heard about this from my brother, I thought it sounded hilarious, since the point ...

If, over the past month or so, a friend has sauntered up to you and posited the line, "Ready to get iced, bro?" don't worry. He is neither a hockey devotee nor a sudden frat boy aficionado. The poor ...

Smirnoff is suggesting that it had a hand in the demise of BrosIcingBros.com, the Web site that promoted a viral drinking game called "Icing" that encouraged people -- usually on the young and male ...

During the holidays, people often struggle with finding appropriate gifts to bring to office parties and family gatherings. Smirnoff is having fun with these holiday gift exchange games by creating a ...