Sony is reportedly experimenting dynamic pricing in the PlayStation Store, which means users may see reduced rates in ...

Sony has been caught using A/B testing and dynamic pricing to charge gamers different prices on the same products on PS5.

Sony has upgraded the PlayStation Store with its first new feature of 2026, though so far, the new feature appears limited to the console version of the digital storefront and hasn’t been rolled out ...

Select users outside the US are seeing different pricing, with differences of up to 17%.

Sony's PlayStation Store is secretly showing different prices to different users, with discounts up to 17.6% on major games ...

With a background in journalism and counseling, Penny Min blends analytical research with real-world insight to help readers make informed financial decisions. At Forbes Marketplace, she specializes ...

As noted by GameRant, Sony has rolled out a new update for the PlayStation Store, which now shows prices of games at launch, ...

The best example of this right now is Assassin’s Creed Unity – a game many may want to buy after its recent 60fps update – ...

"Some PlayStation Store users see experimental prices that are significantly lower than the standard retail price. This is a ...

A fantastic PS5 and PS4 action game is 67% off in a limited-time PS Store deal that ends very soon. A sequel to the surprise hit 2019 action adventure sidescroller, 2023’s Blasphemous 2 is at its ...