A risque new tourism campaign, purporting to be for South Australia, has generated plenty of attention on social media, but the state's official tourism body has denied any involvement.

The South Australia Tourism Commission (SATC) partnered with marketing firm Komodo to host a TikTok creator camp in the state last year. Chloe Grayling, Adele Maree and the Mescia twins, who ...

Although plenty of new travel products and industry partnerships were announced at the recent Australian Tourism Exchange 2010 in Adelaide, South Australia, it was a new multimedia campaign ...

South Australia's tourism authorities have been blasted for using taxpayers' money to pay 12 influencers to try to persuade potential travellers it isn't 'the most boring state ever'.

Erik de Roos, South Australian Tourism Commission executive director of marketing, said: “We’re delighted to be working with Carat South Australia again on our 2023-24 domestic marketing campaign.

South Australia has released its latest tourism campaign to capitalise on the AFL's Gather Round focusing on the Barossa, but Adelaide will feature too in "episodes" to come.