This first-of-its-kind agency would see up to six senior executives from Starcom MediaVest, including CEO, Southeast Asia Jeffrey Seah, share their expertise and experience with second-year students ...

Incumbent Universal McCann will continue to manage Microsoft's media planning and buying outside of North America. Starcom Mediavest will handle buying in the US and Canada, while Universal McCann ...

Social data analytics provider ShareThis is allowing Publicis-owned Starcom MediaVest Group to embed the company’s Social Quality Index rankings in its advertiser dashboard. In essence, the SQI is an ...

Recent interactive work by Starcom MediaVest’s operating group GM Planworks helped the agency last week win General Motors’ $3.2 billion ad buying contract. Interpublic Group’s GM Mediaworks and its ...

Publicis Groupe's Starcom MediaVest Group on Tuesday announced the promotion of Renetta McCann to the post of chief executive officer, SMG/The Americas. McCann has served as CEO-Starcom North America ...

Publicis Groupe’s media agency Spark, part of the Starcom MediaVest Group, is being injected with new executive talent and additional name-brand clients. Starcom veteran Chris Boothe has been elevated ...

Are you a print subscriber? Activate your account. By E.J. Schultz - 16 hours 50 min ago By Ad Age and Creativity Staff - 17 hours 34 min ago By Judann Pollack - 17 hours 36 min ago By Simon Dumenco - ...

NEW YORK: Starcom MediaVest Group (SMG) is working with U.S. Hispanic broadcaster Telemundo for a research initiative that aims to give advertisers a better understanding of Latino consumers—a ...

SAN FRANCISCO, CA--(Marketwire - Nov 13, 2012) - Flite, the ad innovation company, today announced a strategic partnership with Starcom MediaVest Group (SMG), one of the world's largest brand ...

Powered by PlaceIQ's proprietary Consumer Insights Platform (CIP), SMG MAPS enables SMG planners and strategists to understand the physical and digital activities of more than 100MM activated ...

Mattel Inc., the El Segundo-based toy manufacturer, said Wednesday that it was switching its $100 million-plus contract for advertising to MediaVest’s Los Angeles operation from MindShare, Los Angeles ...

Who cares where a video runs? As long as an advertiser can accurately measure that video’s reach, the question itself becomes somewhat moot. And now that video demand-side platform (DSP) TubeMogul is, ...