Visual merchandising is a key promotional technique that includes retail store layouts and attractive product displays that enhance product benefits to appeal to target customers. Advertising is used ...

That’s layout confusion in action: when a store’s physical design disrupts, rather than supports, a shopper’s path to ...

During the pandemic, many retail organizations embraced more agile, often digital ways of working. Corporate employees immediately felt the benefits, largely because they were given the newfound power ...

Retail is a huge global industry, yet much of its decision-making still happens in the dark. Product assortments, merchandising strategies, and store designs are often locked in months before they are ...

The Indian retail industry is undergoing a dynamic transformation. With a growing tech-savvy population and increasing internet penetration, consumer expectations are evolving rapidly. In this ...