If small businesses want to reach more customers and boost their profile, they don’t need to look too far for marketing ...

We’ve been aiming customer marketing at the wrong target. Most teams treat it as an advocacy program—a place to collect case ...

A study in the journal Marketing Science finds that prepopulating e-commerce search bars with trending or personalized ...

Greetings from the Outer Banks of North Carolina. Here we discuss how students should study for the Principles of Marketing ...

It’s no secret that a lot of businesses have started putting generative artificial intelligence technology to good use for marketing purposes, but it may be more of a surprise to learn who is pushing ...

A recent independent study conducted by a major consulting practice found that enterprises using FMG's marketing platform achieved an average return on investment (ROI) of 26x, while reporting Net ...

That OxyContin is highly addictive is well known, as is that Purdue Pharma’s intensive marketing of the opioid painkiller led to thousands of overdose deaths and the company’s bankruptcy in 2013. But ...

Internet marketing, imaging, graphic arts, information systems, social media, and search engine optimization combine to create cutting-edge digital business and marketing solutions. This program is no ...

Teens and young adults who see alcohol promotions in their social media feeds are more likely to drink and binge drink, according to a Rutgers Health review of 31 studies that tracked links between ...