SIOUX FALLS, S.D. (KELO) — On Tuesday morning in Sturgis, local shoppers were returning to the Black Hill Rally & Gold Inc. store on Main Street in the city. “There is still traffic around,” store ...

According to the South Dakota Department of Revenue, around $1.4 million in tax revenue stemmed from the 2024 Sturgis Motorcycle Rally. Originally, this event was only comprised of races, which were ...

The Sturgis Motorcycle Museum & Hall of Fame proclaimed the 2025 Sturgis Motorcycle Rally the most successful to date. The City of Sturgis reported a 14.1% increase in vehicle traffic, while the ...

For this year’s milestone anniversary at the Sturgis Rally, visitor count was the highest it’s been in five years. From Aug. 1 to Aug. 10, a total of 537,459 vehicles were counted at traffic ...

Living Local 15 host Jessica Williams is joined by Automotive Expert, Mike Caudill, who is at the 85th Annual Sturgis Motorcycle Rally in Sturgis, South Dakota, as he shares some of the top trends in ...

Throughout the 85th Sturgis Motorcycle Rally, Sara Brunsell, general manager of Sturgis Lodge & Suites, kept hearing a wisecrack from her younger guests: There are a lot of old people. Brunsell ...

The 85th Sturgis Motorcycle Rally a 14% increase from 2024. Despite initial predictions, attendance was strong. Four fatalities occurred during the rally. For this year’s milestone anniversary at the ...