“Unless we are much mistaken, the next phrase that is going to be on everyone’s tongue is ‘subliminal advertising.’” - The Nation, October 5, 1957 In 1957, an intense, very real fear regarding a new ...
Answer: Research in marketing has shown that subliminal advertising does not work. In careful studies, subliminal perceptions has had no effect on motives like hunger. Nor does it have an effect ...
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