It isn’t hard to perceive that, in the era of climate crisis and COP26, a watch company famed for its use of plastic might not be as shinily advantageous as it once was. Back in 1983, the first Swatch ...
For more than a century, the term “Swiss watch” denoted precision and fine craftsmanship in mechanical systems. Now, the Swatch Group is working to expand that reputation to electronic devices, ...
Europe is home to some of the world’s most iconic companies. Many started small to quell a single person’s curiosity before ...
No other industry is as strongly associated with one nation as watchmaking is with Switzerland. Despite elite timepieces being produced in several other countries, no one uses “like a German watch” or ...